Commercial Consulting Project Experience, 2018
Managed the change management activities and IT teams around the Starwood merger, including the enhanced reservation system for all North American properties
Executed and monitored feedback surveys, job aids, FAQs, and above-property communications for compensation, impact analysis, cost implication projections
Ensured effective execution of roadmap and internal benchmarks
Worked with a cross-functional team to develop new communications, ensure alignment, and drive awareness and engagement
Partnered with management and engineering to define the strategy and product roadmap for business
Lead market and competitive assessment, surface qualitative and quantitative insights to shape direction and ensure alignment with leadership goals
Foreign Consulting Project Experience, 2018
- Developed a strategic communications plan with roadmaps in alignment with Qatar National Vision 2030
- Aligned cultural influencers abroad with key stakeholders in the US
- Integrated business councils where appropriate to help drive decision makers and education policy
US Federal Consulting Projects, 2016-2018
- Managed the North American Change Management Communications for the Department of Defense DHMSM program
- Constructed and deployed a new operating model for the IRS IT team
- Created the strategic communications around acquisition policy for the TSA
Justinian & Associates PLLC, Summer 2016
Working with the marketing team at Justinian & Associates, I helped define the brand strategy for their national and local firms into a cohesive voice on appropriate social channels, and generate a content calendar to include marketing campaigns and e-nurture to existing and prospective clients. I developed measurable KPIs for each social channel that the team could track over an incremental period of time, based on their feedback for the business goals. We also conducted co-marketing events with University organizations to broaden the demographic of clients and expand the reach to new segments, while increasing engagement. Lastly, I helped develop ad campaigns and produced a video and podcast series with internal and external stakeholders to drive influencer engagement based on viewer generated feedback.
In order to help build brand awareness and target new demograhpics, we developed partnerships with local companies that held concerts and targeted a younger audience. Our influencers were not only the attendees, but some of the artists. I created branded snapchat geofilters and other items for use at the events to ensure that our reach was effective for our spend depending upon each audience.
Periscope Pilot Project
Working with the Developer Advocate team, I conducted a Periscope pilot project to understand how we could utilize live video capabilities prior to Twitter launching the capabilities on their platform. Working with our data science team, I conducted A/B testing and flighting on our paid social campaign, as well as market research to ensure proper execution.
Barbarian Video Projects
Working across multiple teams within the sales and service organization, I helped establish processes and develop communication materials for client-facing meetings that met the needs of multiple verticals within the Fortune 500 portfolio, ensuring that all of our new and existing client needs were met.
Ogilvy & Mather WW 2012-2013 (Contract)
Client: American Express
Working with OgilvyAction and American Express, I consulted SMB business in the DC metro area with social media analytics pulled for Ogilvy HQ in NYC based on zip code demographics. During my contract, I also helped convert the organizational change management process by implementing a pilot application for field representatives to enter data more efficiently and cut overhead costs.